Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!

If you’re thinking about doing email marketing for your small business, it can seem like a daunting task. We have laid out easy to follow steps for getting started with email marketing; so you can spend less time worrying and more time doing.

70-80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? Here are 10 things you can do TODAY to get started with marketing for your small business, startup, or side-hustle.

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Owning and operating your own business brings its own set of unique challenges and obstacles that must be overcome. Here are five lessons learned about starting a small business.

Developing your cognitive fitness by going out of your comfort zone and diversifying your skills allows you to see your small business through a different lens. You may find that a new problem you’ll have is having too many ideas and avenues for improvement!

When a project or initiative for your small business isn’t working out as planned, your resources are probably better spent elsewhere. If you’re unable to do something, it’s important to figure out whether it’s time to delegate or time to stop and pivot.

Is it possible to say you know something if you are unable to explain it? We examine the gap between what we know and what we are able to explain to others. You might be surprised what assumptions you’re taking for granted and how the act of “teaching” makes you realize that there is a better way.

You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.