We say we’re not afraid of change but our actions can be at odds with our words. The status quo is comfortable but don’t let complacency be your downfall. What happens when the status quo looks like it’s going to be disrupted? Do you adapt and go with the flow, or do you resist because the uncertainty inspires fear?

70-80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? Here are 10 things you can do TODAY to get started with marketing for your small business, startup, or side-hustle.

Search Engine Optimization allows us to spread our message and story to others and lets us be discovered by prospective customers. If we can’t be found, how can we engage with customers?

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

With a new year’s resolution, you’re putting it up on a pedestal without a concrete plan or idea on how to achieve it. You’re doomed to lose motivation and quit before you’ve even started. So what can you do?

2020 has been quite the year for small businesses so we’re starting off the charitable season with three fundraisers for Giving Tuesday 2020!

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Marketing is something that small businesses and startups often put by the wayside. For most people, the task may feel overwhelming or difficult. But marketing doesn’t have to be this scary thing, especially if you take the time to understand what marketing really is.

For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.

An idea itself doesn’t mean anything if you aren’t actually doing market research, planning your business model, fulfilling a value proposition, and solving a problem for a customer. It’s important to reflect on what ideas we have for our small business but also make sure we formulate the plan to get there.