We say we’re not afraid of change but our actions can be at odds with our words. The status quo is comfortable but don’t let complacency be your downfall. What happens when the status quo looks like it’s going to be disrupted? Do you adapt and go with the flow, or do you resist because the uncertainty inspires fear?

You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

Search Engine Optimization allows us to spread our message and story to others and lets us be discovered by prospective customers. If we can’t be found, how can we engage with customers?

Developing your cognitive fitness by going out of your comfort zone and diversifying your skills allows you to see your small business through a different lens. You may find that a new problem you’ll have is having too many ideas and avenues for improvement!

70-80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? Here are 10 things you can do TODAY to get started with marketing for your small business, startup, or side-hustle.

An idea itself doesn’t mean anything if you aren’t actually doing market research, planning your business model, fulfilling a value proposition, and solving a problem for a customer. It’s important to reflect on what ideas we have for our small business but also make sure we formulate the plan to get there.

2020 has been quite the year for small businesses so we’re starting off the charitable season with three fundraisers for Giving Tuesday 2020!

Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?