For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

Having a single person to point to instead of a broad general idea of a customer allows everyone at your small business to have the same goal of catering to that customer. With a persona, you don’t have to guess about what your customer might want, a persona allows you to figure that out.

For this month’s blog, we interviewed our Founder & CEO, Orlando! Get to know him and why he founded EID Visions with 15 questions!

Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.

Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!

An idea itself doesn’t mean anything if you aren’t actually doing market research, planning your business model, fulfilling a value proposition, and solving a problem for a customer. It’s important to reflect on what ideas we have for our small business but also make sure we formulate the plan to get there.

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?

One of the hardest things for small businesses to focus on, even when there’s not a virus spreading globally, is their social media marketing strategy. There are a lot of moving pieces when it comes to being active and interacting with your audience on social media.

Stoic principles can help one deal with stress and other difficult situations such as handling conflict or dealing with change and develop traits such as wisdom, perseverance, and resilience. Wisdom, perseverance, and resilience — Are there any other traits more befitting of an entrepreneur?