Whether you’re just getting started or have been around for a long time, a website is a critical tool for your small business. Not only does it tell potential customers who you are and what you do, but a good website will bring new customers to your small business.

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Having a single person to point to instead of a broad general idea of a customer allows everyone at your small business to have the same goal of catering to that customer. With a persona, you don’t have to guess about what your customer might want, a persona allows you to figure that out.

Marketing is something that small businesses and startups often put by the wayside. For most people, the task may feel overwhelming or difficult. But marketing doesn’t have to be this scary thing, especially if you take the time to understand what marketing really is.

For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.

While walking through the streets of Bogotá, Colombia, I encountered a street food vendor whose desserts seemed to command a higher value than that of her competitors. That extra dollar was on a lesson well spent.

Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!

For this month’s blog, we interviewed our Founder & CEO, Orlando! Get to know him and why he founded EID Visions with 15 questions!

Is it possible to say you know something if you are unable to explain it? We examine the gap between what we know and what we are able to explain to others. You might be surprised what assumptions you’re taking for granted and how the act of “teaching” makes you realize that there is a better way.

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!