Getting Started With Email Marketing as a Small Business

by | May 15, 2019

Download a PDF version of this graphic here.

Thinking about email marketing? Here’s what you need to do to get started:


  • Brainstorm content.
    • Think about the goals you want to achieve with email marketing and what type of content will help you achieve them.
  • Build an audience.
    • Figure out who you want to send your content to and get emails to put on your mailing list. Put a signup form on your website and social media channels and/or use a list of previous customers. NEVER buy third party email lists.
  • Segment your audience.
    • Make sure the content you want to send makes sense to the intended audience. Seperate your audience into different groups and send unique content dependent on behavior and demographics.
  • Set a frequency.
    • Commit to an email schedule that is realistic for your team and effective for your audience. It’s important to be consistent, even if you can only do the minimum of once a month!
  • Choose an email marketing service.
    • There are a variety of email marketing services (Mailchimp, ActiveCampaign, etc. )  you can use. Research and see which one meets your needs and your budget.
  • Write content.
    • Write what you brainstormed keeping in mind the audience you want to target and the goals you’ve set. Keep emails short enough that you get your message across and users will want to read it.
  • Design an email template.
    • Make sure that your email is clean, readable, and represents your business. Most email services have drag and drop editors, so no graphic design knowledge is needed!
  • Put it all together and send!
    • After all of the hard work you’ve put into research and planning, you’re ready to put everything together and send it off into the world.
  • Analyze results, tweak, repeat.
    • See how your email did and tweak how your future emails will be done. You’re not always going to get it right the first time, but you can always change and try again.

Want to get started with email marketing but need some help? Contact us to learn more!

Get started with email marketing TODAY! Contact us now.

What services are you interested in?

Is Perfection Slowing Your Progress?

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

Company Spotlight: Co-Owner, Priscilla M. Hernandez

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

What Mick Jagger and Colombian Street Food Taught Me About Knowing Your Value

While walking through the streets of Bogotá, Colombia, I encountered a street food vendor whose desserts seemed to command a higher value than that of her competitors. That extra dollar was on a lesson well spent.

How COVID-19 Has Affected Us and Our Small Business

The world has changed a lot in just a few short weeks, both professionally and personally, due to COVID-19. EID Visions has had to adapt to new challenges brought upon by the pandemic and social distancing. Here’s how it’s changed how our company operates.

Data Is Only As Useful As What You Do With It

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?

4 Free Tools To Grow Your Small Business

We’re laying out four free online tools that will make digital marketing a heck of a lot easier for you. With these tools, you’ll be able to easily handle marketing tasks, allowing you to focus on and grow other parts of your small business.

3 Social Media Ideas for Halloween [INFOGRAPHIC]

If you’re tired of posting the same things over and over again on social media, maybe it’s time to spice things up a bit. Why not try some holiday inspired social media posts that are sure to up your engagement with your followers?

The Business-Changing Magic of Tidying Up

You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.

EID Visions Celebrates Giving Tuesday 2019

For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.

Why is SEO Important?

Search Engine Optimization allows us to spread our message and story to others and lets us be discovered by prospective customers. If we can’t be found, how can we engage with customers?