Company Spotlight: Co-Owner, Priscilla M. Hernandez

by | July 30, 2020

image of priscilla with text "company spotlight" accompanied by various marketing icons

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla!

Priscilla graduated from Rensselaer Polytechnic Institute with a B.S. in Cognitive Science & Psychology and a M.S. in Management, Marketing for New Product Development. In 2017, she moved to Maine and began working for a marketing agency in downtown Portland. After working for a year, she decided to quit her job and join EID Visions as co-owner and COO. 

Priscilla is well versed in approaching marketing from a diverse perspective. She studies how consumers interact with marketing and learns what strategies to use to effectively market any business. As an entrepreneur herself, she is able to put herself in the shoes of other small businesses.

When Priscilla is not working, she loves staying at home and watching TV or playing video games. She enjoys trying new craft beers and would also consider herself a foodie. 

Enough with the introduction, on with the questions!

Q: What made you want to join EID Visions?
A: I was getting tired of being unable to make changes in the workplace. Suggestions were usually met with a “but we’ve always done it this way!” response. This culture made work harder, less-efficient, and not fun. I had learned all that I could from my previous position. Orlando asked me to join EID Visions full time, where I could run my own business. Of course I said yes!

Q: What responsibilities do you have as co-owner?
A: I do a little bit of everything. I do all of the internal marketing. If we have any leads, I’m doing sales. With any clients we bring on, I do all of the marketing and web design work. I support Orlando with internal processes… and anything else that comes up! 

Q: What do you like the most about owning your own small business?
A: I like that I am my own boss. If I find that something is not working out, I can experiment with it until it does. 

Q: What do you dislike the most about owning your own small business?
A: It’s hard to stay motivated! There’s no one checking up on me to tell me to do my work. There’s no real deadlines either. 

Q: What is on your wish list for your next five years at EID Visions?
A: I’m hoping we can grow big enough where two people (and a cat) isn’t going to cut it anymore and we’ll need to hire more people!

Q: What’s your favorite part of the job?
A: Being able to work from home. I’m thankful we started a marketing and business consulting company and not anything that requires me to go to an office building.

Q: Why did you choose a career in marketing?
A: I think it’s fascinating how companies try to market their products and how consumers react to it. I think seeing the field of marketing through a psychology lens is super interesting!

Q: What have you learned from working with other small businesses?
A: That not everyone is a marketing nerd like me. Working with other small businesses has reminded me that something that’s obvious to me may not be obvious to other folks. I’ve learned to be patient and explain as much as I can so that they can understand what’s going on.

Q: What’s the one thing all small businesses should be doing with their marketing?
A: They should be figuring out how best to interact with potential customers. There’s no one way to do it, every business is unique! Don’t try to be like Coca Cola or Walmart, be your small business.

Q: What piece of advice do you have for others starting small businesses?
A: It’s going to be hard sometimes but don’t give up! Make sure to take your time and don’t feel like you have to compare to everyone else. 

Q: Favorite social media platform to spend time on?
A: I absolutely love TikTok. I can spend hours scrolling through my feed. Between that and Twitter, that’s how I keep up to date with all of the latest trends and memes.

Q: Favorite company/person to follow on Twitter?
A: You gotta follow Hank Green @hankgreen. He has a great mix of business, marketing, science, politics, and internal culture content.

Q: What’s your favorite thing about living in Maine?
A: I love the Fall. I’ve lived in Florida and New York and I have to say that the Fall season here is the prettiest I’ve ever seen. It’s my favorite season! I guess you can call me a leaf peeper!

Q: What job would you be terrible at?
A: Anything that has to do with public speaking… I can do it if I really have to but I’m going to hate every second of it!

Q: What is something you’d like to learn more about?
A: I would love to one day get singing lessons. I have always loved singing and music, especially Broadway, but I’ve never really done anything with it besides belting out songs in the car.

Q: What keeps you motivated?
Orlando keeps me motivated. He is such a passionate and hard working person. I just want to keep up with him. I’m lucky that his work ethic rubs off!

Q: Are you usually early or late?
A: I’m always super early. I’m usually waiting in the parking lot for 15-30 minutes before I even have to arrive, haha.

Q: What songs do you have completely memorized?
The whole original broadway cast recording of Beetlejuice The Musical.

Q: What’s the best single day on the calendar?
A: It’d have to be my favorite holiday: Halloween! I love all things spooky, my favorite season is Fall, and I love the overall aesthetic of the holiday.  

Q: Favorite food?
A: Fries!

Let's get to know each other better! Contact us today!

What services are you interested in?

5 Lessons I Learned From Starting a Business

Owning and operating your own business brings its own set of unique challenges and obstacles that must be overcome. Here are five lessons learned about starting a small business.

3 Business Lessons I Learned from Animal Crossing

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Keeping Up with Social Media During a Pandemic

One of the hardest things for small businesses to focus on, even when there’s not a virus spreading globally, is their social media marketing strategy. There are a lot of moving pieces when it comes to being active and interacting with your audience on social media.

The Business-Changing Magic of Tidying Up

You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.

Why You Should Create a Customer Persona

Having a single person to point to instead of a broad general idea of a customer allows everyone at your small business to have the same goal of catering to that customer. With a persona, you don’t have to guess about what your customer might want, a persona allows you to figure that out.

Company Spotlight: Co-Owner, Priscilla M. Hernandez

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

Data Is Only As Useful As What You Do With It

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?

Boost Your Brain, Boost Your Business

Developing your cognitive fitness by going out of your comfort zone and diversifying your skills allows you to see your small business through a different lens. You may find that a new problem you’ll have is having too many ideas and avenues for improvement!

3 Social Media Ideas for Halloween [INFOGRAPHIC]

If you’re tired of posting the same things over and over again on social media, maybe it’s time to spice things up a bit. Why not try some holiday inspired social media posts that are sure to up your engagement with your followers?

EID Visions Celebrates Giving Tuesday 2019

For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.