Company Spotlight: Co-Owner, Priscilla M. Hernandez

by | July 30, 2020

image of priscilla with text "company spotlight" accompanied by various marketing icons

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla!

Priscilla graduated from Rensselaer Polytechnic Institute with a B.S. in Cognitive Science & Psychology and a M.S. in Management, Marketing for New Product Development. In 2017, she moved to Maine and began working for a marketing agency in downtown Portland. After working for a year, she decided to quit her job and join EID Visions as co-owner and COO. 

Priscilla is well versed in approaching marketing from a diverse perspective. She studies how consumers interact with marketing and learns what strategies to use to effectively market any business. As an entrepreneur herself, she is able to put herself in the shoes of other small businesses.

When Priscilla is not working, she loves staying at home and watching TV or playing video games. She enjoys trying new craft beers and would also consider herself a foodie. 

Enough with the introduction, on with the questions!

Q: What made you want to join EID Visions?
A: I was getting tired of being unable to make changes in the workplace. Suggestions were usually met with a “but we’ve always done it this way!” response. This culture made work harder, less-efficient, and not fun. I had learned all that I could from my previous position. Orlando asked me to join EID Visions full time, where I could run my own business. Of course I said yes!

Q: What responsibilities do you have as co-owner?
A: I do a little bit of everything. I do all of the internal marketing. If we have any leads, I’m doing sales. With any clients we bring on, I do all of the marketing and web design work. I support Orlando with internal processes… and anything else that comes up! 

Q: What do you like the most about owning your own small business?
A: I like that I am my own boss. If I find that something is not working out, I can experiment with it until it does. 

Q: What do you dislike the most about owning your own small business?
A: It’s hard to stay motivated! There’s no one checking up on me to tell me to do my work. There’s no real deadlines either. 

Q: What is on your wish list for your next five years at EID Visions?
A: I’m hoping we can grow big enough where two people (and a cat) isn’t going to cut it anymore and we’ll need to hire more people!

Q: What’s your favorite part of the job?
A: Being able to work from home. I’m thankful we started a marketing and business consulting company and not anything that requires me to go to an office building.

Q: Why did you choose a career in marketing?
A: I think it’s fascinating how companies try to market their products and how consumers react to it. I think seeing the field of marketing through a psychology lens is super interesting!

Q: What have you learned from working with other small businesses?
A: That not everyone is a marketing nerd like me. Working with other small businesses has reminded me that something that’s obvious to me may not be obvious to other folks. I’ve learned to be patient and explain as much as I can so that they can understand what’s going on.

Q: What’s the one thing all small businesses should be doing with their marketing?
A: They should be figuring out how best to interact with potential customers. There’s no one way to do it, every business is unique! Don’t try to be like Coca Cola or Walmart, be your small business.

Q: What piece of advice do you have for others starting small businesses?
A: It’s going to be hard sometimes but don’t give up! Make sure to take your time and don’t feel like you have to compare to everyone else. 

Q: Favorite social media platform to spend time on?
A: I absolutely love TikTok. I can spend hours scrolling through my feed. Between that and Twitter, that’s how I keep up to date with all of the latest trends and memes.

Q: Favorite company/person to follow on Twitter?
A: You gotta follow Hank Green @hankgreen. He has a great mix of business, marketing, science, politics, and internal culture content.

Q: What’s your favorite thing about living in Maine?
A: I love the Fall. I’ve lived in Florida and New York and I have to say that the Fall season here is the prettiest I’ve ever seen. It’s my favorite season! I guess you can call me a leaf peeper!

Q: What job would you be terrible at?
A: Anything that has to do with public speaking… I can do it if I really have to but I’m going to hate every second of it!

Q: What is something you’d like to learn more about?
A: I would love to one day get singing lessons. I have always loved singing and music, especially Broadway, but I’ve never really done anything with it besides belting out songs in the car.

Q: What keeps you motivated?
Orlando keeps me motivated. He is such a passionate and hard working person. I just want to keep up with him. I’m lucky that his work ethic rubs off!

Q: Are you usually early or late?
A: I’m always super early. I’m usually waiting in the parking lot for 15-30 minutes before I even have to arrive, haha.

Q: What songs do you have completely memorized?
The whole original broadway cast recording of Beetlejuice The Musical.

Q: What’s the best single day on the calendar?
A: It’d have to be my favorite holiday: Halloween! I love all things spooky, my favorite season is Fall, and I love the overall aesthetic of the holiday.  

Q: Favorite food?
A: Fries!

Let's get to know each other better! Contact us today!

What services are you interested in?

Can You Teach What You Know?

Is it possible to say you know something if you are unable to explain it? We examine the gap between what we know and what we are able to explain to others. You might be surprised what assumptions you’re taking for granted and how the act of “teaching” makes you realize that there is a better way.

How Do You “Sharpen Your Axe”?

Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!

Don’t Give Up On Those New Year Resolutions

With a new year’s resolution, you’re putting it up on a pedestal without a concrete plan or idea on how to achieve it. You’re doomed to lose motivation and quit before you’ve even started. So what can you do?

How COVID-19 Has Affected Us and Our Small Business

The world has changed a lot in just a few short weeks, both professionally and personally, due to COVID-19. EID Visions has had to adapt to new challenges brought upon by the pandemic and social distancing. Here’s how it’s changed how our company operates.

Company Spotlight: Founder & CEO, Orlando J. Hernandez, Jr.

For this month’s blog, we interviewed our Founder & CEO, Orlando! Get to know him and why he founded EID Visions with 15 questions!

What Are You Doing That Doesn’t Scale?

Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.

EID Visions Celebrates Giving Tuesday 2020

2020 has been quite the year for small businesses so we’re starting off the charitable season with three fundraisers for Giving Tuesday 2020!

Data Is Only As Useful As What You Do With It

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?

3 Social Media Ideas for Halloween [INFOGRAPHIC]

If you’re tired of posting the same things over and over again on social media, maybe it’s time to spice things up a bit. Why not try some holiday inspired social media posts that are sure to up your engagement with your followers?

Channeling the Stoics for Entrepreneurial Greatness

Stoic principles can help one deal with stress and other difficult situations such as handling conflict or dealing with change and develop traits such as wisdom, perseverance, and resilience. Wisdom, perseverance, and resilience — Are there any other traits more befitting of an entrepreneur?