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What Are You Doing That Doesn’t Scale?

What Are You Doing That Doesn’t Scale?

by Orlando J. Hernandez, Jr. | Jul 17, 2019 | Business, Marketing

I just finished getting approximately 500 postcards ready to be mailed. I added a stamp to each one, applied a mailing address label, and finally, I signed them by hand. Each postcard will be sent out to a local fellow business owner letting them know about an...
Data Is Only As Useful As What You Do With It

Data Is Only As Useful As What You Do With It

by Orlando J. Hernandez, Jr. | Jun 19, 2019 | Business, Marketing

Like many people do at the end of a year, I resolved to lose weight the following year. At the end of 2016, I decided that to do this, I would resolve to get 10,000 steps every day in 2017 as measured by my Fitbit. I did this by being stubbornly dedicated to the...
Getting Started With Email Marketing as a Small Business

Getting Started With Email Marketing as a Small Business

by Priscilla M. Hernandez | May 15, 2019 | Email Marketing, Marketing

Download a PDF version of this graphic here. Thinking about email marketing? Here’s what you need to do to get started:   Brainstorm content. Think about the goals you want to achieve with email marketing and what type of content will help you achieve them. Build...
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