Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.

Search Engine Optimization allows us to spread our message and story to others and lets us be discovered by prospective customers. If we can’t be found, how can we engage with customers?

Having a single person to point to instead of a broad general idea of a customer allows everyone at your small business to have the same goal of catering to that customer. With a persona, you don’t have to guess about what your customer might want, a persona allows you to figure that out.

If you’re thinking about doing email marketing for your small business, it can seem like a daunting task. We have laid out easy to follow steps for getting started with email marketing; so you can spend less time worrying and more time doing.

Developing your cognitive fitness by going out of your comfort zone and diversifying your skills allows you to see your small business through a different lens. You may find that a new problem you’ll have is having too many ideas and avenues for improvement!

2020 has been quite the year for small businesses so we’re starting off the charitable season with three fundraisers for Giving Tuesday 2020!

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

For this month’s blog, we interviewed our Founder & CEO, Orlando! Get to know him and why he founded EID Visions with 15 questions!

Stoic principles can help one deal with stress and other difficult situations such as handling conflict or dealing with change and develop traits such as wisdom, perseverance, and resilience. Wisdom, perseverance, and resilience — Are there any other traits more befitting of an entrepreneur?

Owning and operating your own business brings its own set of unique challenges and obstacles that must be overcome. Here are five lessons learned about starting a small business.