Your Website is More Than a Business Card Whether you’re just getting started or have been around for a long time, a website is a critical tool for your small business. Not only does it tell potential customers who you are and what you do, but a good website will...
Why You Should Create a Customer Persona If I were to ask you “Who is your ideal customer?”, would you be able to give me a specific description? I’m not just asking for an age range or general location; I want their name, exact age, occupation, and whole life story....
Boost Your Brain, Boost Your Business Have you ever felt like you’re on autopilot? This can sometimes be a good thing and serve as a break of sorts. But, for the most part, being on autopilot can be detrimental. When we are on autopilot, we are not thinking of new...
3 Business Lessons I Learned from Animal Crossing The COVID-19 pandemic and the subsequent “stay at home” orders across the world has forced us to live our life a lot differently than we usually do. With this, it’s never been more important to balance work with...
How COVID-19 Has Affected Us and Our Small Business It’s been a crazy few weeks, right? Everything seems to be moving so fast, and yet, so slow at the same time. I’ve actually procrastinated on writing this blog for so long because I feel a sense of paralysis....
Learning When to Fold ‘Em From the Monopoly Guy and Kenny Rogers I don’t like to lose. That isn’t necessarily a unique personality trait of mine; I don’t think anyone wakes up in the morning and goes, “Oh boy! I hope I lose today!” However, in my case, I am...
