Whether you’re just getting started or have been around for a long time, a website is a critical tool for your small business. Not only does it tell potential customers who you are and what you do, but a good website will bring new customers to your small business.

Marketing is something that small businesses and startups often put by the wayside. For most people, the task may feel overwhelming or difficult. But marketing doesn’t have to be this scary thing, especially if you take the time to understand what marketing really is.

Is it possible to say you know something if you are unable to explain it? We examine the gap between what we know and what we are able to explain to others. You might be surprised what assumptions you’re taking for granted and how the act of “teaching” makes you realize that there is a better way.

You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.

With a new year’s resolution, you’re putting it up on a pedestal without a concrete plan or idea on how to achieve it. You’re doomed to lose motivation and quit before you’ve even started. So what can you do?

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Having a single person to point to instead of a broad general idea of a customer allows everyone at your small business to have the same goal of catering to that customer. With a persona, you don’t have to guess about what your customer might want, a persona allows you to figure that out.

One of the hardest things for small businesses to focus on, even when there’s not a virus spreading globally, is their social media marketing strategy. There are a lot of moving pieces when it comes to being active and interacting with your audience on social media.

2020 has been quite the year for small businesses so we’re starting off the charitable season with three fundraisers for Giving Tuesday 2020!

Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!