Why You Should Create a Customer Persona If I were to ask you “Who is your ideal customer?”, would you be able to give me a specific description? I’m not just asking for an age range or general location; I want their name, exact age, occupation, and whole life story....
Keeping Up with Social Media During a Pandemic With everything going on, you might have decided that marketing your small business needs to be put on the back burner for now. You probably think you have way more important things to do during these unpredictable times....
Boost Your Brain, Boost Your Business Have you ever felt like you’re on autopilot? This can sometimes be a good thing and serve as a break of sorts. But, for the most part, being on autopilot can be detrimental. When we are on autopilot, we are not thinking of new...
How COVID-19 Has Affected Us and Our Small Business It’s been a crazy few weeks, right? Everything seems to be moving so fast, and yet, so slow at the same time. I’ve actually procrastinated on writing this blog for so long because I feel a sense of paralysis....
Priscilla M. Acosta 70-80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? As a small business owner, there’s a lot you have to do in order to keep your business running. But marketing is important to...
When you’re running a small business, there are a lot of things that need to get done in order for your business to run smoothly. Whether you’re working by yourself or you have a small team, there never seems to be enough time in the day to do everything. Some things...
