Blog
We want to help your company out in anyway we can. Our goal is to empower your small business or start-up to take that next step into success. Want to read about the latest approaches in marketing and business? You’re in the right place.
Learning When to Fold ‘Em From the Monopoly Guy and Kenny Rogers
When a project or initiative for your small business isn’t working out as planned, your resources are probably better spent elsewhere. If you’re unable to do something, it’s important to figure out whether it’s time to delegate or time to stop and pivot.
What Mick Jagger and Colombian Street Food Taught Me About Knowing Your Value
While walking through the streets of Bogotá, Colombia, I encountered a street food vendor whose desserts seemed to command a higher value than that of her competitors. That extra dollar was on a lesson well spent.
EID Visions Celebrates Giving Tuesday 2019
For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.
10 Easy Ways to Get Started on Marketing TODAY
70-80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? Here are 10 things you can do TODAY to get started with marketing for your small business, startup, or side-hustle.
The Business-Changing Magic of Tidying Up
You’ve heard of Marie Kondo’s KonMari method for decluttering your home. Did you know that you can apply the same methodology to your small business to maximize value? Instead of focusing on literal objects, you can optimize your business practices and what it has to offer.
Why is Marketing Important for Small Businesses?
Marketing is something that small businesses and startups often put by the wayside. For most people, the task may feel overwhelming or difficult. But marketing doesn’t have to be this scary thing, especially if you take the time to understand what marketing really is.
How Do You “Sharpen Your Axe”?
Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!
What Are You Doing That Doesn’t Scale?
Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.
Data Is Only As Useful As What You Do With It
Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?