Don’t Predict the Future, Be Open to It!

by | April 29, 2021

future robot asimo holding up "love" in ASL

Do you fear change? If you ask most people this question, the answer usually tends to be, “no.” Generally, we tend to acknowledge that to progress and move forward, we need to not be scared of change. However, if you do some introspection, our actions can sometimes be at odds with our words. It can be easy to understand why this is. The status quo is comfortable. There can be a benefit to not rocking the boat and sticking with what works. However, what happens when the status quo looks like it’s going to be disrupted? Do you adapt and go with the flow, or do you resist because the uncertainty inspires fear? 

As someone who likes to be aware of and/or involved with the “next big thing,” I often find myself learning about disruptive technologies. Regardless of what it is, I like to learn about it. This drive to always learn has recently led me to immerse myself in the world of cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), NFTs and blockchain technologies as a whole. 

Don’t go though; I know what you’re thinking! This isn’t an article where I tell you to liquidate your 401k and go all in on “internet money.” It also isn’t a primer on an introduction to these technologies. There are countless resources on the internet that do this already. In learning about an emerging technology, there is a certain sense of wonder associated with it, at least for me, it’s like being present to history in the making! I bring this up because in my life, there have been a few key instances where I’ve felt this sense of wonder before. For those not as interested in technology like myself, the feeling can be compared to watching a really good movie, reading a great book, or listening to your favorite album for the first time. 

The most notable ones where I was old enough to appreciate the gravity of the transformation was the rise of social media sites such as MySpace and the rise of the “smartphone.” 

I’m old enough to remember when MySpace was viewed as gimmicky and not worth knowing about. Fast forward to today and not only are social media sites ubiquitous but it is practically a prerequisite to know about Facebook and Twitter to maximize success for one’s business, even if MySpace is a shell of what it once was. Similarly, in about a decade, smartphones went from a novelty to a point where I would be willing to bet that most everyone reading this owns one. That is a tremendous leap in adoption of a technology! 

This CNBC article has a great illustration of the doubt surrounding a new technology. The year is 1995. The new technology? An up and coming star called, “the internet.” Bill Gates does an interview with David Letterman on the Late Show to promote Microsoft’s new tool, Internet Explorer. Remember, it’s 1995! 

In the clip, Letterman jokingly quips if “radio rings a bell” when he says that you can “watch a live baseball game on the internet.” When Bill Gates says that the internet would allow you to watch it whenever you wanted, Letterman again jokingly responds, “Do tape recorders ring a bell?” Now if you want to get your David Letterman fix, you can watch his Netflix Original, My Next Guest Needs No Introduction with David Letterman. I would be willing to bet that the David Letterman of the past would be shocked at what today’s Letterman is up to! 

Of course, Letterman’s 1995 exchange with Bill Gates is played up for the sake of good television but it’s really interesting to think about what the “next big thing” will be. While you don’t necessarily have to be able to predict what that is, it is worth asking ourselves if we are ready for the next big thing when it arrives. For every Facebook and Twitter, there are tons of Friendsters. For every Google, there are many AltaVistas that didn’t make it. I also remember thinking that we would be watching movies on HD DVDs as opposed to Blu-rays in the future. 

In a previous post, I discussed why it is important to improve your cognitive fitness but the key takeaway here isn’t that we need to be able to predict the future. Rather, we just need to work on improving our ability to adapt and be receptive to it. Regardless of your thoughts on HD DVD vs Blu-ray at the time, it’s important to make sure we aren’t clinging to Betamax

It can be scary to adopt something new for your small business but taking that leap can pay off in a big way. It was only a few years ago that online ordering for your typical restaurant was still not as widespread. During the past year or so, restaurants who were already receptive to online ordering were well positioned to move to curbside pickups for the pandemic. The pandemic wasn’t anything that could have been predicted but the receptiveness to an emerging technology in the restaurant industry ended up being a big help for those who took advantage of it early. What was once nice to have quickly became even more important. At least anecdotally, many restaurants in my area that had previously shown no interest in online ordering scrambled to do so in March and April 2020. 

What’s something new in your industry that you don’t really take seriously but could potentially need to in the future? Maybe it is one of the aforementioned technologies? Maybe it is something else entirely? The key thing is to not let complacency be our downfall. We don’t necessarily have to dive head first into something, but by getting our feet wet with a new technology or process, we can hopefully be in a future where we feel less like Blockbuster and more like Netflix.

Don't let complacency get the best of you. Break the status quo.

What services are you interested in?

Is Perfection Slowing Your Progress?

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

3 Business Lessons I Learned from Animal Crossing

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.

Your Implementation Is Worth More Than Your Idea

An idea itself doesn’t mean anything if you aren’t actually doing market research, planning your business model, fulfilling a value proposition, and solving a problem for a customer. It’s important to reflect on what ideas we have for our small business but also make sure we formulate the plan to get there.

Company Spotlight: Co-Owner, Priscilla M. Hernandez

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

Don’t Give Up On Those New Year Resolutions

With a new year’s resolution, you’re putting it up on a pedestal without a concrete plan or idea on how to achieve it. You’re doomed to lose motivation and quit before you’ve even started. So what can you do?

Company Spotlight: Founder & CEO, Orlando J. Hernandez, Jr.

For this month’s blog, we interviewed our Founder & CEO, Orlando! Get to know him and why he founded EID Visions with 15 questions!

Boost Your Brain, Boost Your Business

Developing your cognitive fitness by going out of your comfort zone and diversifying your skills allows you to see your small business through a different lens. You may find that a new problem you’ll have is having too many ideas and avenues for improvement!

What Are You Doing That Doesn’t Scale?

Small businesses and startups often worry about making sure they can scale everything they are doing up, but they shouldn’t! It’s ok to take advantage of your small size to be more agile and be hyper aware of how you will delight customers.

How COVID-19 Has Affected Us and Our Small Business

The world has changed a lot in just a few short weeks, both professionally and personally, due to COVID-19. EID Visions has had to adapt to new challenges brought upon by the pandemic and social distancing. Here’s how it’s changed how our company operates.

EID Visions Celebrates Giving Tuesday 2019

For this year’s #GivingTuesday, each member of the EID Visions team has selected a non profit whose work and mission is important to them to help kick off this season’s charitable giving.

5 Lessons I Learned From Starting a Business

Owning and operating your own business brings its own set of unique challenges and obstacles that must be overcome. Here are five lessons learned about starting a small business.

Is Perfection Slowing Your Progress?

Oftentimes, by focusing on perfection, we limit ourselves from future growth because we are scared that something isn’t ready yet. The reality is that even if something doesn’t have everything yet, doesn’t mean the current version doesn’t provide value.

3 Social Media Ideas for Halloween [INFOGRAPHIC]

If you’re tired of posting the same things over and over again on social media, maybe it’s time to spice things up a bit. Why not try some holiday inspired social media posts that are sure to up your engagement with your followers?

Company Spotlight: Co-Owner, Priscilla M. Hernandez

For this month’s blog, we’ve decided to interview our co-owner and COO, Priscilla! Get to know her and how she became to be involved with EID Visions with 20 questions!

Data Is Only As Useful As What You Do With It

Collecting data is not only important, but necessary to become better at your marketing and business efforts. After all, you can’t improve what you don’t measure. How do you decipher the good data from the bad? What questions are you trying to answer?

Why is Marketing Important for Small Businesses?

Marketing is something that small businesses and startups often put by the wayside. For most people, the task may feel overwhelming or difficult. But marketing doesn’t have to be this scary thing, especially if you take the time to understand what marketing really is.

How Do You “Sharpen Your Axe”?

Abraham Lincoln once said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” When running a small business or startup, preparation is key and will save you a lot of time and money. Front loading work will also allow you to have a better results in the end!

Why is SEO Important?

Search Engine Optimization allows us to spread our message and story to others and lets us be discovered by prospective customers. If we can’t be found, how can we engage with customers?

How COVID-19 Has Affected Us and Our Small Business

The world has changed a lot in just a few short weeks, both professionally and personally, due to COVID-19. EID Visions has had to adapt to new challenges brought upon by the pandemic and social distancing. Here’s how it’s changed how our company operates.

3 Business Lessons I Learned from Animal Crossing

It’s never been more important to balance work with downtime and self-care. What I’ve been doing to relax is playing one of my favorite video games: Animal Crossing. While a seemingly relaxing game on the surface, I’ve found that you can learn a lot from this game that can be applied to your small business in real life.